Comments on: It Pay To Advertise!

By: John Elliott

John Elliott — Thu, 08 Oct 2009 03:02:53 +0000

Dear Adrian and Bruce
Many thanks for your comments on how successful commercials are retained by consumers memory recall .
.It looks like Fosters are also on a winner with its Brewtopia advertising theme for Pure Blonde which helped sales increase by 52% last year .This low carbohydrate beer brand has 54 % of the national market for this segment which in turn represents around 8% of all beer sales.

Regards
John

By: Bruce

Bruce — Mon, 21 Sep 2009 04:47:45 +0000

John
You forgot to mention the Paul Hogan TV ads Fosters did in the UK as part of ELDERS IXL ” Fosterising the World. “They were classics but unfortunately were not screened on Australian TV

Good to see you read the newspapers .
Best regards
Bruce

By: Adrian

Adrian — Sun, 20 Sep 2009 06:34:46 +0000

I’ve never forgotten the soundtrack behind the VB advert “as a matter of fact I’ve got it now”? Might even resonate with current X, Y gen audience of today fur shure! And what’s wrong with men being shown as hard workers? Crikey, that next mob think life’s all about a free lunch!