The highly successful launch of Cleo magazine in 1972 saw its readership rapidly pass the million people mark.  Almost 40 years later this was reprised in a different medium, with a reported 1.295 million people watching Sunday night’s ABC TV story of Cleo’s launch (Paper Giants: the Birth of Cleo) followed by 1.207 million for Monday night’s finale.

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Economic Issues (20%, up 6% since June 25-28, 2010), is the most important issue that the Federal Government could address that would most benefit electors and their families according to a special telephone Morgan Poll conducted over two nights (July 20/21, 2010).

Health (18%, unchanged) ranks as the next highest concern ahead of Social Welfare and Social Issues (16%, up 1%) and Taxation (14%, down 11%).

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On June 25-28 2010, the four days immediately following Julia Gillard’s swearing in as Australia’s new Prime Minister, support for the L-NP is 51.5% (up 4.5% since the Face-to-Face Morgan Poll conducted June 19/20, 2010) ahead of the ALP 48.5%, (down 4.5%) according to this week’s special telephone Morgan Poll.

If a Federal Election were held today the L-NP would have won a close election to defeat the ALP according to the Morgan Poll.

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In mid June support for the ALP is 51.5% (down 0.5%) since the last Face-to-Face Morgan Poll conducted on June 5/6, 2010), just ahead of the L-NP 48.5%, (up 0.5%) according to this week’s Face-to-Face Morgan Poll conducted last weekend, June 12/13, 2010.

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GARY MORGAN
Executive Chairman
Roy Morgan Research

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